The main difference is scale and automation. The standard app is free but limited to five devices and low message volume, making it suitable mainly for SMEs. Plusmo’s API, on the other hand, is built for medium and large businesses: it integrates seamlessly with CRM/ERP systems, supports unlimited message volume, enables multi-agent management, and automates conversations with chatbots—without the limitations of the mobile app.
Yes, absolutely. Plusmo is an official Meta partner (business solutions provider, BSP) and fully complies with all data security and privacy requirements. This ensures that your business account remains active and that all messages and templates are reviewed and approved according to Meta standards.
Yes, you can send proactive bulk messages (such as payment notifications or promotions) using Meta-approved templates. In terms of costs, WhatsApp charges per conversation, not per individual message. Conversations are divided into categories (marketing, utility, authentication, and service). Conversations initiated by customers are generally less expensive. Plusmo’s team can provide a personalized pricing estimate based on your business volume.
Multi-agent management allows multiple support or sales agents to handle, respond to, and transfer WhatsApp conversations from a centralized inbox using the same business number. It eliminates dependence on a single device and number, boosting efficiency and response time, allowing you to scale your service without limits.
Not necessarily. Plusmo offers ready-to-implement chatbot solutions or easy-to-configure no-code tools. We can help you design intelligent conversational flows to handle FAQs, qualify leads, and send automated responses 24/7, freeing up your human agents to focus on more complex tasks