Episode 22 of Commerce & Friends is now live! In this edition, José Luis Ferrero, Director of Publicis Commerce, interviews Mario García, Country Sales Director at Plusmo, to talk about his career path and how RCS is transforming business communication.

During the conversation, Mario shares his professional journey and dives into how Rich Communication Services is changing how brands engage with their audiences—through interactive content, enriched messaging, and a seamless experience delivered directly via mobile carriers. All without the need for external apps.

The episode also features a real-world example: how Carmencita Especias (Jesús Navarro, S.A.) is using RCS to launch their new line, CARMENCITA by Agatha Ruiz de la Prada, blending two areas where Spain is a pioneer—fashion and gastronomy. It’s an innovative campaign showcasing this technology's power to create more engaging, creative, and effective customer interactions.

Don’t miss the full interview:

https://vimeo.com/1065025713/9bec3657a6

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