2005
Plus Mobile was founded in Argentina, focusing on the content business, and developing creative content for carrier billing operators. Since the beginning, innovation and tailored experiences have been at its core. The transition to the GSM platform for mobile phones enabled Plus Mobile to enter the Argentine market, integrate with the country's three major mobile operators (Claro, Movistar, and Personal), and offer its unique selling point: Premium SMS services. Plus Mobile developed in the local market through two main areas: one targeting the mass segment (business to consumer) and the other aimed at businesses or government (business to business, with direct contact with companies or local governments).
2007
Plus Mobile expanded into portals and more multimedia content, starting with WAP in mobile telephony. Initially focused on download formats, we then transitioned to multimedia ones, enhancing our mobile marketing services.
2012
We started online advertisements for a subscription carrier billing model and managed a billing platform for collection performance. We then transitioned to Android apps and expanded into payment topics.
2006
Expansion continued with the opening of a branch in Colombia and the launch of an LLC in the United States. We expanded the SIM browsing content service and download content portals in these countries.
2024
Mobile ID Solutions and RCS messaging services were launched in LATAM and Spain. Plus Mobile opened a new branch in France. Also, the company rebranded as Plusmo in all countries, relaunching our brand image and name.
Our Leader Team
Carlos Zipilivan
Co-founder / CRO
Founder and President of Plusmo. Holds a master’s degree in law from Cordoba, Argentina, and a master’s and PhD in Economics from Sorbonne, Paris, France. Additionally, he earned an MBA from INSEAD in Fontainebleau, France. From 1982 to 2005, Carlos held management positions in the Finance and Business Development departments of various companies within the VEOLIA Group (France), ALCATEL Group (France), and CAP GEMINI (France). Since 2005, Carlos has been fully involved in the development of Plusmo in LATAM, the USA, and Spain.
Carlos Zipilivan
Co-founder / CRO
Gabriel Chapt
CEO
In 1993, he was the first employee to join the company, bringing extensive knowledge in all aspects related to mobile value-added services. Since 2005, he has been the CEO of Plusmo. Before joining Plusmo, Gabriel worked for Marben- Product in the Networking Area in Paris, France, and Telefónica I+D in the Integrated Circuits Department in Madrid, Spain. He obtained an Executive MBA from Universidad Torcuato Di Tella (Argentina), studied Electronic Telecommunication at Ecole National Supérieure de Télécommunication de Bretagne (France), and graduated as an Electronic Engineer from Universidad de la República (Uruguay).
Gabriel Chapt
CEO
Pamela Albarracín
CFO
Joined our company in 2018. She oversees corporate, financial, treasury, and accounting tasks, reporting directly to the Director and CEO. Before joining Plusmo, she worked at Accenture Argentina, starting as an Accounting Analyst, and later being promoted to roles where she worked on various LatAm projects, such as the Record Project for Microsoft Mexico and Ver. She has a bachelor’s degree in business administration from Universidad de Buenos Aires.
Pamela Albarracín
CFO
Javier Wullich
Business Development
In charge of Omnichannel Messaging, IOT, international SMS wholesale business, Communications and outbound sales campaigns. His previous positions include Product Manager at Telecom Argentina, Marketing and Sales Manager for Telecom Corporation, International Account Manager at Oi (Brazil), and Commercial Manager at TarjetasTelefonicas.com. He graduated from the Universidad de Buenos Aires, holds a Postgraduate degree in Marketing from the Universidad de San Andrés, and a master’s degree in Telecommunications from UCA.
Javier Wullich
Business Development
Juan Bautista Dufourq
SMS Wholesale
In charge of the SMS wholesale business, Mobile Identity product management, and Carrier Relations in LATAM. Since joining Plusmo in 2011, he has developed extensive experience in this industry. He first worked in SVA, expanding the business from Argentina to LATAM and then to other countries. Some of his previous positions include overseeing the invoicing process for the Posnet Service in the Finance Department. He graduated from UADE (Universidad Argentina de la Empresa) in Business Administration.
Juan Bautista Dufourq
SMS Wholesale
María Laura Contarino
Regional Manager
Responsible for Value-Added Services (VAS) and RCS. She joined Plusmo in 2011 as the coordinator of mobile trivia and contests. Before joining the company, she worked from 2008 to 2011 as Marketing Coordinator at Sistemas Unificados de Crédito Dirigido S.A. Prior to that, she was responsible for Communication and Promotions at Italcred S.A., where she also managed the rewards program and the telemarketing catalog. She graduated in Advertising from UADE (Universidad Argentina de la Empresa).
María Laura Contarino
Regional Manager
Our Values
Trusted Quality
Our proven track record and commitment to excellence have earned us the trust and confidence of our clients.
Tailored Experiences
Committed to crafting customized solutions for clients' unique needs.
Continuous Innovation
Drives innovation by staying ahead of technological advancements, encouraging creativity, and adapting to evolving market needs.
Our mission is to empower businesses across LATAM and beyond with seamless digital solutions, to foster connections, protect identities, and enable secure payments through innovative and tailored technologies.
Our Background
Plus Mobile was founded in Argentina, focusing on the content business, and developing creative content for carrier billing operators.
2005
2006
Expansion continued with the opening of a branch in Colombia and the launch of an LLC in the United States.
Plus Mobile expanded into portals and more multimedia content, starting with WAP in mobile telephony.
2007
2008
We implemented the first SMS mobile marketing campaign with top experts to facilitate coupon redemption and contests and enhance brand presence.
A new subscription carrier billing model for content monetization was introduced with TV advertisement capitation.
2009
2010
We started with Mega Contest in partnership with the main carriers in Argentina and a top brand.
We started online advertisements for a subscription carrier billing model and managed a billing platform for collection performance.
2012
2013
We created a new Mega Contest in partnership with the main carriers in Argentina and Colombia, managing millions of SMS and SatPush messages with great success.
We started with AT&T Mexico’s new subscription carrier billing portals.
2019
2020
We launched A2P messaging, enhancing our wholesale messaging services. Also, we began to provide MNP services.
Plus Mobile opened new offices in Spain and formed a joint venture with Media Plus from Equi Media Group, developing a strategic alliance for the development of marketing and advertising products.
2023
2024
Mobile ID Solutions and RCS messaging services were launched in LATAM and Spain.
Plusmo around the world