Business leaders across various industries are increasingly concerned about the increasing threat of fraud and scams in digital and mobile environments. To combat these issues, there is an urgent need to implement a solution that ensures reliable identity verification to prevent fraud and deliver a smooth and efficient user experience. As a result, many industries are now exploring mobile identity solutions, particularly using mobile data for user authentication.
Mobile devices have become the primary connection point for users worldwide, especially in Latin America. These devices now support a wide range of social, economic, and financial transactions. As a result, leveraging smartphones for user authentication is increasingly seen as a practical and secure solution for identity verification.
The Growing Need for Mobile Identity Solutions
Currently, many mobile identity and authentication services are delivered through APIs. These services are part of the Open Gateway initiative, led by GSMA, which provides a standardized approach within a unified framework. So, which industries are most in need of mobile identity solutions? In the initial stages, sectors that require robust online security and identity protection are the most in demand.
This need arises from one or more key factors:
Industries with a High Demand for Mobile Identity Solutions
Several sectors actively seek mobile identity solutions to enhance security and authentication processes. These include:
Financial services companies’ primary goal is to safeguard user data, maintain privacy, and protect customers from fraud. These organizations need solutions that not only ensure security but also offer a seamless user experience.
The logistics sector is also embracing mobile identity services. Examples include pre-filling KYC forms (automatically populating forms with mobile data linked to the user’s account) and linking mobile numbers to users' physical locations for better tracking and security.
Ensuring Compliance and Security in High-Risk Sectors
Online gaming, gambling, and alcohol sales industries require comprehensive age and identity verification to meet compliance standards and prevent fraud. Mobile identity solutions are critical for these sectors to protect minors, ensure proper use of data, and adhere to authentication regulations.
The gaming industry, for example, is increasingly adopting freemium models in mobile platforms, attracting users who need to undergo age verification. However, access permissions are often not strict enough, and consistent age verification is essential. Mobile ID services based on smartphone data are key to ensuring accurate user identification. "First, ensure that the video game is age-appropriate, and second, verify the user's identity to avoid unauthorized access," explained Guillaume Bourcy, Partner and CIO of GTC, at a mobile security seminar hosted by Plusmo.
In the same seminar, Damián Sánchez, International Services Manager at Telecom Argentina, discussed how mobile identity solutions are transforming e-commerce: "Thanks to these APIs, there are ample opportunities to enhance both the security and the user experience in e-commerce transactions, including secure payment and checkout processes."
Mobile Identity Solutions by Plusmo
At Plusmo, we offer advanced mobile ID services with customized solutions for various industries. Our mobile identity tools provide real-time data to strengthen security and ensure the accuracy of identity authentication, making it easier for businesses to prevent fraud, comply with regulations, and enhance user experiences.
